More than Marketing – Communicating the Swedish and Egyptian Way
Bibliotheca Alexandrina Conference Center, West Exhibition Hall
20 December 2016 - 21 January 2017
The exhibition will showcase commercials and ads from two different parts of the world. Even though the advertising industry is part of a global business, there are some specific national features. The most common form of advertising aims to stimulate consumption, but government agencies also use advertising agencies to disseminate information or create public opinion. Advertising has a constant presence. It affects the way we see the world and needs to be taken seriously
